Planet Group (M) Sdn Bhd | Brand & Marketing Executive

JOB DESCRIPTION

Company	Planet Group (M) Sdn Bhd
Department	Marketing
Reports To	Marketing Manager
Location	Mid Valley City
Employment Type	Full-Time
Base Monthly Salary	RM3,300

Role Purpose

The Brand & Marketing Executive is responsible for executing branding and marketing initiatives that strengthen brand awareness, drive customer engagement, and support business growth objectives.

Key Responsibilities

Brand Management

• Ensure consistency of brand identity across all communication channels.

• Support brand positioning and product launch activities.

• Maintain corporate branding standards.

Marketing Campaigns

• Develop and execute online and offline marketing campaigns.

• Coordinate promotional activities, events, and partnerships.

• Work with media agencies and vendors.

Market Research

• Analyze competitors and industry trends.

• Conduct customer behavior studies and market analysis.

• Recommend opportunities for brand expansion.

Digital Marketing

• Support social media and digital advertising initiatives.

• Monitor campaign performance and optimize strategies.

Reporting & Analytics

• Track marketing KPIs and campaign effectiveness.

• Prepare management reports and recommendations.

Preferred Qualifications

• Degree in Marketing, Communications, Branding, or related field.

·       Fresh graduates are welcome to apply.

• Strong project management and communication skills.

• Creative and analytical thinker.

Name: TC Yap

Email: tc.yap@planetgroup.com.my

Contact Number: +6019-543 2778